Somehow our campaigns do not seem to be too effective. Maybe we need more effective copy. "Pandu Cermat Jiwa Selamat" and "Ingatlah Orang Yang Tersayang" fell on deaf ears. This Raya, we have more deaths on the road than the previous years. Maybe those unfortunate Malaysians do not value their life and/or do not have loved ones that they need to live for.
As for dengue, the campaign is going on with as much success as the road safety campaign. Our posters are straight-forward:
Hapuskan Nyamok Aedes or something to that effect. I could not get a copy of a poster on the Net. I did get some that were used in Singapore.
This banner that I spotted along Marine Parade is gentler than those above but heartfelt nonetheless.
The copywriter crafted more words for the Dengue Campaign. Go to his blog to feast on the clever words.
Saturday, September 19, 2009
We left beloved Ramadhan and we welcome Joyous Syawal. To the handful of followers of this blog, my sincerest Aidilfitri wishes. May the blessings of Allah come your way. Amin!
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Monday, September 07, 2009
There is something about Ramadhan that makes people more compassionate and caring. So it was with the new committee members of RTM Veteran Association. When they heard of the plight of an old friend and colleague, they decided to collectively make a trip up north and visit him at Rumah Seri Kenangan, Taiping - a sanctuary run by the Jabatan Kebajikan Masyarakat. How and why their friend Ariff Shah landed in an old folk's home they do not know and they did not ask. Ariff himself did not volunteer any information.
Ariff is a pale shadow of the debonair, dashing colleague that the friends knew. Although he did not lose much weight, he lost a bit of his memory. He stared into faces trying to rummage through his mind the names that go with the faces.
The friends handed over some raya gifts for Ariff as well as for the rest of the inmates.
As they were leaving and waving goodbye to Ariff, many had the same thought in their head:
"There for the Grace of God goes I".