Somehow our campaigns do not seem to be too effective. Maybe we need more effective copy. "Pandu Cermat Jiwa Selamat" and "Ingatlah Orang Yang Tersayang" fell on deaf ears. This Raya, we have more deaths on the road than the previous years. Maybe those unfortunate Malaysians do not value their life and/or do not have loved ones that they need to live for.
As for dengue, the campaign is going on with as much success as the road safety campaign. Our posters are straight-forward:
Hapuskan Nyamok Aedes or something to that effect. I could not get a copy of a poster on the Net. I did get some that were used in Singapore.
This banner that I spotted along Marine Parade is gentler than those above but heartfelt nonetheless.
The copywriter crafted more words for the Dengue Campaign. Go to his blog to feast on the clever words.
Behind their mask of meekness
4 days ago